What a year for Builder Town Hall! We are so grateful to our outstanding panelists and loyal listeners for elevating the energy and taking Builder Town Hall to the next level. This year has been filled with incredible industry insight,...
As we approach the end of the year, it’s important to reflect back and look forward to what’s next. In our most recent installation of Builder Town Hall, we had the pleasure of sitting down with the Director of Sales...
Fall is finally here! The leaves are changing. The smell of cinnamon, spice, and the crisp promise of cooler days fills the air. But as we eagerly pull out our sweater collections and happily sip on warm pumpkin spice lattes,...
The summer isn’t over yet, and lucky for you, neither is the opportunity for adventure. The August Builder Town Hall throws it back to the good ol’ days of summer camp. So grab your bucket hat, slather on your sunscreen,...
Check out these easy ways to use the power of contact to keep your leads hooked! We are all well acquainted with a busy inbox. The constant influx of emails from co-workers needing answers, businesses wanting a sale, and clients...
Q & A w/ Laura Ownbey of LandMark Homes Lights, camera (countless hours of hard work), and ACTION! This month at Builder Town Hall, we were joined by the fabulous Landmark Homes, Director of Sales & Marketing, Laura Ownbey, to...
These days you can’t seem to escape the conversation about Artificial Intelligence. Perhaps one of the most popular talking points involves a particular program named ChatGPT. This program, developed by OpenAI, utilizes user-created prompts to generate written content. From topic...
It’s time for Meredith’s Metrics: the segment where we talk about numbers and what to make of them! At Meredith Communications, we strive to create FANtastic digital marketing for FANtastic builders. Our mission is to help builders utilize digital tools...
Articles Referenced Atwater Brewery Unveils New Craft Beer Using AI Brian Manzullo, Detroit Free Press ChatGPT – “The Mansion Murders: A Crime Story in Three Different Styles” Richard Bliss How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits...
We can all see it. The massive gray elephant is looming in the corner, not-so-patiently waiting for somebody to invite it into the conversation. Interest rates are on the rise, and buyers are taking notice. So now, as sales professionals,...

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When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...
| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...
| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...
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