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Guest Post | Why Your Opinion Doesn’t Count

You know him as a master closer, highly-skilled negotiator, and international keynote speaker. For me, he’s just JP. My road warrior buddy who always wow’s me and the audiences we are presenting to. John Palumbo is not only one of...

Career Advice

Guest Post | New Home Salesperson Branding Tips

As I was brainstorming names for possible guest bloggers for our #ThoughtfulThursday column, Quint Lears immediately popped up in my mind. Quint is a new home salesperson and the founder of www.NewHomeSales.com. He is a devoted student of the home...

Career Advice

Guest Post: Why You Aren’t Selling More Homes

I can’t think of another sales and marketing expert who is also a “mom” to 2,500-pound steer named Elvis. I bet you can’t either. And, that’s why audiences love Leah Turner! Fun, smart, and super savvy, my friend Leah Turner...

Career Advice

Guest Post: How To Be Pursued in Today’s Job Market

For this week’s #ThoughtfulThursday guest post, I invited Tricia Lucas, a sales and marketing recruiter extraordinaire, to share her tips on how to get the ultimate marketing or sales job of our dreams. Tricia and I serve together on the American...

FANtastic Selling Tips

Home Builder #MarketingMondays: Write Like You Talk

One of the most critical skills for the modern salesperson or marketer is to write like you talk. If you want to convert more home shoppers to home buyers, your emails, social media posts, website copy and email campaigns need...

Career Advice

Guest Post: Once is Not Enough, or, The Art of Repurposing Your Writing

Are you a thought leader? If you are in sales or marketing, your answer better be, YES! In today’s world, the best sales and marketing professionals are thought leaders who generate and share new ideas. Today’s buyer, whether it is...

FANtastic Selling Tips

Guest Blog: Beyond The Builder Story

Welcome to another Thoughtful Thursday! Every Thursday we feature a guest blogger. I’m only choosing FANtastic bloggers who know the ins and outs of sales and marketing. If you are interested in being a guest blogger, please drop us an email. So...

FANtastic Selling Tips

Guest Blog | Defusing Difficult People

Welcome to another Thoughtful Thursday! Every Thursday we feature a guest blogger. I’m only choosing FANtastic bloggers who know the ins and outs of sales and marketing. If you are interested in being a guest blogger, please drop us an...

FANtastic Selling Tips

Guest Blog | Crafting a Simple Message to Persuade

Welcome to another Thoughtful Thursday! Each week, Thursday features a new guest blogger to the site. I’m choosing FANtastic bloggers who know the ins and outs of sales and marketing. If you are interested in being a guest blogger, please...

Book Release

The Fan Factor at Work: FANtastic Selling

“Once your fans become engaged, loyal, and utterly rabid about you, they start doing the selling and marketing for you.” This is a quote from my new book, FANtastic Selling, which will be released tomorrow, March 15, 2017. Of course, this isn’t...

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Are You Doing One Of These Real Estate Photo Fails?

Virtual selling has never been more important than it is right now. And as someone who sells houses, you probably understand the importance of great visuals when it comes to capturing the attention of online home browsers. But here’s the...

Builder Town Hall

5-12 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 5-12? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. Part 3 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...

Builder Town Hall

5-5 Virtual Builder Town Hall Replay

Did You Miss The Live Discussion On 5-5? Don’t worry! We’re now offering playbacks in the blog.   How to be B.O.L.D. Part 2 Hosted by Meredith Communications, this event is a virtual Town Hall for Homebuilders who are looking...


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