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FANtastic Selling Tips

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FANtastic Marketing Example—GoDaddy

You probably remember the GoDaddy marketing campaign of years past. You know the ones: They featured attractive women including Natalia Velez, Rachelle Wood, and Michelle Hayden in skimpy outfits parading around the GoDaddy logo. It doesn’t take a marketing genius...

FANtastic Marketing Tips

B.O.L.D. Series—D is For Do What Works

You’ve officially made it to the final blog in the B.O.L.D. series! Congratulations. In case you missed the previous four, they are: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles...

FANtastic Marketing Tips

B.O.L.D. Series—L is For Love It or List It

We’re up to blog #4 in this series! Missed the first three? You can catch up using the links below: Be B.O.L.D.: Sales & Marketing in Uncertain Times B is For Breaking Barriers O is For Overcoming Obstacles Once you...

Content Marketing

B.O.L.D. Series—O is For Overcoming Obstacles

Hello and thank you for joining us for blog #3 in this series! Missed the first two? Get all caught up: Be B.O.L.D.: Sales & Marketing in Uncertain Times B.O.L.D. Series—B is For Breaking Barriers Now that you know what...

FANtastic Selling

Are You Doing These 5 Things To Improve Your Virtual Sales?

You’re used to closing the sale in person. But sometimes the need arises to close a sale virtually—and when that happens you want to be prepared. Selling virtually is totally different than selling in-person and on that I think we...

FANtastic Selling

4 Tricks To Sell To Affluents

Move-up buyers can be a tricky sell. Not only are they spending more money—with which may come more demands—but they also have high expectations for you, the person selling them the home! Consider that affluent buyers know exactly what they...

Advertising

Are You Marketing Your Warranty Coverage?

As a homebuilder you know that your new construction homes have many advantages over pre-existing homes. A few of the advantages are obvious: customization, newer and better construction materials, and open concepts not often seen in older homes. But a...

FANtastic Selling

How To Craft The Perfect Conversation With Homebuyers

As a sales professional, what you present to your customers is important. That’s why you have a marketing plan that includes social media and advertising. But your plan should also include customer conversations. How do you talk to potential buyers?...

Career Advice

Here’s How You Sell The Right Way

Have you ever considered that the questions the buyer asks you are clear signals of their phase in the buying journey? We so often fail to listen to the whole question because we want to appear smart, knowledgeable, and savvy....

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Digital Marketing

Meredith Communications Proud to Support The House That SHE Built

As a woman-owned business, Meredith Communications is incredibly proud to launch the Utah Professional Women in Building Council’s official website, along with their The House that SHE Built project. The Utah Professional Women in Building is an official council of...

Home Builder Marketing & Sales

Glenn Layton Homes Wins Best Website

We are always proud and excited when one of our clients wins an award. When it happens to be an award that involves our work on their website, we might be forgiven for wanting to brag a little more. This...

Home Builder Marketing & Sales

Covenant Developments Launches a New Website

One Website Targeting Multiple Products and Audiences How do we market two completely different products to completely different target audiences with just one website? This is a question we face with a number of our clients who often offer multiple...


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