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FANtastic Marketing Tips

Digital Marketing

Have You Been Reading Your Email Campaign Reports Wrong?

Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...

FANtastic Marketing Tips

Creating Fan Profiles For Your Business

Creating fan profiles is a great team building activity that will not only help you clarify who your customers—or as I like to say, FANS—are and their preferences, but will also help your team gel around a central brand message. Of course, many business...

Digital Marketing

Showing Fans The Real You

Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric...

Digital Marketing

Adding A Personalized Touch To Your Marketing

Marketing is good for business. And while word of mouth is still an excellent way to spread the news about your product or service, digital marketing is the fastest way to reach your audience. But how do you give it...

Digital Marketing

Our Top Three Digital Marketing Articles | October 3

The world of digital marketing is constantly changing. There are always new updates to social media platforms, SEO, privacy regulations, and strategies. Part of my goal in this series, is to share some articles that I’ve recently found helpful for...

Content Marketing

Guest Post | Why Word Of Mouth Is The Key To Growing Your Real Estate Business

  Want to grow your real estate business? Sure you do! Most of us are continually looking for new ways to market our business that sometimes we overlook the most obvious and simple strategies. Today’s guest blog features Jay Baer,...

Digital Marketing
Meredith's Top 3 Digital Marketing Articles

Our Top Three Digital Marketing Articles | September 25

In this week’s highlight of digital marketing articles, I’m sharing about online marketing, brand awareness, and why having FANs of your business is key. Especially as we’re turning towards Q4 and wrapping things up for the year, it’s important to...

FANtastic Marketing Tips

Website Design Checklist – How Does Yours Rank?

Last week we talked about the Builder Website Scorecard™ which I discussed in The Click Power System. The first criteria on the scorecard is your content. The second criteria is your design. Design refers to your website’s overall look. Design is the trickiest area...

FANtastic Marketing Tips

Content Checklist – Make Your Website Wow

As we talked about in Building Block #1 in The Click Power System, your website is the foundation and most important element of your web marketing strategy. After reviewing hundreds of analytic reports for various-sized builders across the country, I noticed...

FANtastic Marketing Tips

FANtastic Selling Keynote for the Birmingham, AL Sales and Marketing Council

Watch Meredith present her FANtastic Selling Keynote for the Birmingham, AL Sales and Marketing Council at the Home Builders Association. FANtastic selling is when the FANs come first and everything you do is to their benefit and for their protection. Brilliant,...

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Website Design

Meredith Communications Launches New Website For Edison Condos

Recently, Meredith Communications worked alongside Hubbell Realty Company to create a stunning new website for their Edison Condos located in downtown Des Moines, Iowa. Hubbell Realty Company was founded in 1856 and they are one of the oldest and most...

Digital Marketing

Have You Been Reading Your Email Campaign Reports Wrong?

Email marketing is an excellent way to keep your products and services in front of your fans. But before you can determine if you’ve put together a solid email marketing campaign, you first need to understand what constitutes a positive...

Content Marketing

How To Drive More Foot Traffic Than Ever To Your Model Home

If you’re like most builders, your model home is key to your overall selling strategy. But if people don’t stop by to see your model home, what do you do? Foot traffic in your model is essential to growing your...


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