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FANtastic Marketing Tips
FANtastic Marketing Tips
Creating fan profiles is a great team building activity that will not only help you clarify who your customers—or as I like to say, FANS—are and their preferences, but will also help your team gel around a central brand message. Of course, many business...
Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric...
Marketing is good for business. And while word of mouth is still an excellent way to spread the news about your product or service, digital marketing is the fastest way to reach your audience. But how do you give it...
The world of digital marketing is constantly changing. There are always new updates to social media platforms, SEO, privacy regulations, and strategies. Part of my goal in this series, is to share some articles that I’ve recently found helpful for...
Want to grow your real estate business? Sure you do! Most of us are continually looking for new ways to market our business that sometimes we overlook the most obvious and simple strategies. Today’s guest blog features Jay Baer,...
In this week’s highlight of digital marketing articles, I’m sharing about online marketing, brand awareness, and why having FANs of your business is key. Especially as we’re turning towards Q4 and wrapping things up for the year, it’s important to...
Last week we talked about the Builder Website Scorecard™ which I discussed in The Click Power System. The first criteria on the scorecard is your content. The second criteria is your design. Design refers to your website’s overall look. Design is the trickiest area...
As we talked about in Building Block #1 in The Click Power System, your website is the foundation and most important element of your web marketing strategy. After reviewing hundreds of analytic reports for various-sized builders across the country, I noticed...
Watch Meredith present her FANtastic Selling Keynote for the Birmingham, AL Sales and Marketing Council at the Home Builders Association. FANtastic selling is when the FANs come first and everything you do is to their benefit and for their protection. Brilliant,...
This week’s app recommendation is so much more than an app; it’s my personal branding superpower. Let’s face it, right or wrong, our image and how we present ourselves to the world matters. Whether you need help developing your style or...
Digital content is important to any business plan. However, to be successful, your content needs a regular refresh. That’s because you’re using it to draw people in—making them feel inspired so they come to believe in your business, and, ultimately,...
The 21st Century Building Expo and Conference is the premier conference for home building professionals in North Carolina, South Carolina, Virginia, Georgia, and Tennessee. Boasting 2500+ attendees, 170+ exhibits, and 45+ seminars over three days, Meredith Communications is honored to be a part...
Here’s a fact that you probably know but aren’t always aware of. Stories are a big part of our lives. And no matter what type of story we like, the key to a great story is that it draws us in, holds our...
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