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Resource Links for March Builder Town Hall

Articles Referenced Atwater Brewery Unveils New Craft Beer Using AI Brian Manzullo, Detroit Free Press ChatGPT – “The Mansion Murders: A Crime Story in Three Different Styles” Richard Bliss How Can Marketers Use ChatGPT? Top 9 Use Cases and Benefits...

Don’t Pull That Thread

How a Quality Marketing Strategy Will Keep You Afloat It’s no secret that we are experiencing a market cooldown/correction. Sales are decreasing, interest rates are rising, and buyers are hesitant about buying a new home. Home builders typically look at...

Meredith’s Metrics: Cautious Consumers Cool New Home Market

Welcome back to Meredith’s Metrics: the segment where we talk digital marketing numbers and what to make of them! We will take a look at the analytics for this month from an extensive collection of 70-100 builder websites that we...

Meredith’s Metrics: Home Builder Website Traffic Cooling

For this month’s installation of Meredith’s Metrics, we took a look at home builder website data and digital marketing analytics across the country. At Meredith Communications, we actively engage with approximately 70 – 75 home builder websites per month. Upon...

Piedmont Residential Launches New Website by Meredith Communications

Meredith Communications cannot wait to share our newly developed website for Piedmont Residential. This is the fourth website we’ve both designed and developed for Piedmont. We are thrilled to continue to share their story through our quality website design, SEO,...

Meredith Communications Launches New Website for Landon Homes

Meredith Communications is thrilled to announce the launch of Landon Homes’ new website. We are beyond grateful for their loyalty and partnership over the past ten years. This is the fifth website we have designed and launched for Landon Homes. ...

3 Metrics You Should Monitor in Google Analytics

Google Analytics is a fantastic tool to measure your marketing ROI. With Analytics, you’re able to learn how customers interact with your website and determine the effectiveness of your marketing channels. But at the end of the day, the amount...

Meredith Communications Launches New Website for Callio Properties

Meredith Communications has just launched a beautiful new website for Chattanooga, TN’s premier luxury apartment leasing and management company, Callio Properties.  A division of Pratt Home Builders, Callio Properties was seeking to emulate the website refresh recently completed by their...

How to Create FANtastic Sales Videos – Sept Builder Town Hall Recap, Part I

  We’ve just wrapped up our September Builder Town Hall, and it was a blast!  We welcomed special guest Dave Cooper to share some tips on video creation and live streaming to help all of you up your digital home...

That Was Easy: Learn How Catalyst™ CMS Improves and Simplifies Home Builder Websites

Meredith Communications has been designing and developing award-winning home builder websites for nearly two decades.  Every front-end design is carefully considered and crafted to reflect the builder’s specific brand identity and appeal to their target audiences.  And though our award-winning...

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Slow Home Buying Markets Raise the Marketing & Sales Bar

When the market slows, many builders instinctively try to create more noise. They launch bigger promotions. Increase incentives. Send more emails. Post more frequently on social media. The thinking is understandable. If buyers are paying less attention, the solution must...

The Human Advantage: Why Emotional Intelligence Still Wins in Homebuilder Marketing

| Part 3 of 3 | Over the past several years, homebuilders have invested heavily in technology designed to improve the customer experience. Websites have become more sophisticated. CRM platforms have become more powerful. Artificial intelligence is rapidly becoming part...

AI in Home Builder Marketing: How Builders Can Use AI Without Losing the Human Touch

| Part 2 of 3 | A New Home Sales Leader recently shared a story with me that perfectly captures where the home building industry is right now with AI. She had started experimenting with ChatGPT to improve her buyer...

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