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Dealer Marketing

Dealer Marketing

Can Twitter Drive Car Dealership Sales?

  Twitter often gets a bad rap among social networking sites because of the perception that companies only use it to broadcast their messages, and push their products. But studies have shown that Twitter ranks higher than Pinterest in terms...

Dealer Marketing

How Car Dealers Can Use Instagram

If you’re familiar with social media at all, you’ve probably heard of Instagram. This photo/video sharing network is the latest and greatest tool that businesses, like car dealers, can use to connect with their target audience.

Blogging

How Car Dealers Can Use Retargeting to Drive More Sales

Imagine the impact on your car dealership’s bottom line if you could recapture the attention of visitors to your website who leave without taking action. It’s been said that only 2 percent of web traffic converts on its first visit....

Apps

How Real Estate Agents Can Leverage Social Media to Create Email Messages

Among marketing tools, email is probably the most powerful when it comes to lead nurturing and lead conversion for real estate agents. But social media has become an important player too. And if you’ve been able to create a successful...

Dealer Marketing

5 Email Marketing Tips for Car Dealerships

Tired of hearing how you need to be on Facebook or LinkedIn to drum up business for your car dealership? Get over it. You DO need to be active on those social networking sites.  But there’s an even better way...

Dealer Marketing

Meredith Oliver Speaking at 2014 NADA Convention & Expo

Meredith Oliver of Creating WOW Communications is presenting “The Fan Factor: Sell More Cars with Social Media” at the 2014 National Auto Dealers Association Convention in New Orleans, January 24 – 27.  There are 174 workshop sessions presented by 100...

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Insights

Content Marketing

Think You Aren’t Familiar With Content Marketing? Think Again.

Do you remember the Ice Bucket Challenge of 2014 promoted by the ALS Association? Then you are familiar with content marketing. As you probably recall, nominated participants dumped a bucket of ice water on their heads and then nominated a...

Advertising

Why Search Intent Matters For Your Home Building Business

Before we dive too deep into this topic, let’s start with an easy-to-understand explanation: Search intent is the motivation that a person has when they enter their search terms into a search engine. They’re looking to build a new home...

Advertising

Nope! You Actually CAN’T Advertise That.

You’ve probably heard all about online advertising. And chances are you’ve been the target of some of it, too. But did you know that there are some things that can’t be advertised on social media? This always comes as a...


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