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Content Marketing

Content Marketing

Visual Social Media is the New Black

Everyone has a little bit of black in his or her closet. From the little black dress to your go-to black slacks, the color is classic and always ready to go. What if I told you that when it comes...

Content Marketing

New Website Profile: Winsford at the Park

Winsford at the Park gives home buyers an opportunity to find elegant town homes in an ideal location within Research Triangle Park in Durham, NC. Its new website makes it even easier for prospective customers to access the information they...

Content Marketing

Getting Started with a Social Media Posting Schedule

Social media is one of those things that you know you SHOULD have–but it seems like such a chore. As someone who is on a LOT of social media channels, I can understand where you’re coming from. It does get...

Content Marketing

How to Tell A Story With Your Brand

A lot of customers come to me with the same question: how can I grow my business? The truth is that this question, and its corresponding answer, are complicated. There are so many avenues a person can take to grow...

Content Marketing

Instagram Marketing Tips for Realtors

Can I just start out by saying that I love Instagram? If you aren’t already following me, I can be found right here. Of course, Instagram isn’t just great for personal use–it can also be a great tool for businesses....

Content Marketing

How to Write Social Media Headlines That Drive Traffic

Headlines are the most important part of your social media activity. Without headlines, businesses have no way of capturing the attention of online users. Compelling headlines lead to increased engagement and better marketing results. Click To Tweet In addition, most...

Book Release

FANtastic Selling–the Companion Book to FANtastic Marketing

It’s hard to get enough of a good thing. You may remember that back on Halloween, I released my brand new book, FANtastic Marketing. The reviews came fast and furious–and they were, well, fantastic! Readers loved the information I put...

Content Marketing

When to Use JPEG, GIF, & PNG File Types for Online Marketing

Images are essential to website design and online marketing. But not all image file types are created equally. Knowing when to use JPEG, GIF, and PNG file types helps you maintain the quality of your images without sacrificing image file...

Content Marketing

How to Ensure YOUR Message Makes it Through

Here’s a thought to consider: Every second on the Internet there are 2,501,076 emails sent, 125,421 YouTube videos viewed, 54,910 Google searches, 7,252 Tweets sent, 2,173 Skype calls, and 728 photos posted to Instagram. And that’s just online activity. Don’t...

Blogging

My Kick Butt List of Free & Paid Stock Photo Websites

I know you’ve been there. We all have. You create the perfect written content for your blog or social media. And you’re a smart cookie who knows that content with images is absorbed by readers far more readily than content without...

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Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....

Advertising

Gearing up for the HBGS

Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...


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