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Content Marketing

Content Marketing

Why Your Content Isn’t Working

Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...

Content Marketing

Don’t Get Bored—Get Marketing!

There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a daydream. But what if I told you...

Blogging
hand drawn home and idea cloud

25 Topic Ideas For Your Homebuilder Blog

Having an active blog on your homebuilder site is a great way to drive organic traffic. Organic traffic consists of people who are looking for information available on your site. And many of these people may bookmark your website for...

Content Marketing

Guest Post | Why Word Of Mouth Is The Key To Growing Your Real Estate Business

  Want to grow your real estate business? Sure you do! Most of us are continually looking for new ways to market our business that sometimes we overlook the most obvious and simple strategies. Today’s guest blog features Jay Baer,...

Content Marketing

Guest Post | Make Your Marketing An Experience Not An Ad

This week we have Graeme Newell from 602 communications speaking on how to make your marketing an experience and not an ad. As he shares, every once in awhile you see an ad that really moves you and you plug into...

Blogging

Toolbox Tuesday | Tips on Managing Your Blog

A blog is a great way to keep the content on your site fresh and connect with interested home buyers. Maybe you’ve been reluctant to start – or you’ve started and then stopped – because managing a blog seems overwhelming....

Content Marketing

Guest Post | Getting Started with Content Planning

  This week for our #ThoughtfulThursday column, Thaïs Cuffy, Marketing Manager for Lasso Data Systems is sharing a great strategy to developing a content strategy for your business. Whether you’re on one platform or many, these tips are bound to help...

Apps

What’s ‘Appening Wednesdays | Meet Edgar

We’ve gone LIVE, Facebook Live that is, for the What’s ‘Appening Wednesday videos. You can catch Meredith Live on Facebook most Wednesdays at 1 pm Eastern at https://www.facebook.com/meredith.oliver. The following Wednesday we’ll post the video here in case you missed the live...

Career Advice

Guest Post: Once is Not Enough, or, The Art of Repurposing Your Writing

Are you a thought leader? If you are in sales or marketing, your answer better be, YES! In today’s world, the best sales and marketing professionals are thought leaders who generate and share new ideas. Today’s buyer, whether it is...

Content Marketing

Three Ways to Make Your Content More Noticeable

We all hate to be ignored in the internet realm. The trouble is that there is just so much out there, it’s hard to stand out. This is especially true of our content. I mean, we’re not just putting stuff...

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Insights

Home Builder Growth Summit

Six Lessons Learned From Hosting a FANtastic Virtual Event – Part I

  We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style of event is becoming more common —...

Advertising

Introducing the New Google Analytics

Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October 14th, Google announced major changes to make...

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....


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