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Content Marketing

Career Advice

Guest Post: Once is Not Enough, or, The Art of Repurposing Your Writing

Are you a thought leader? If you are in sales or marketing, your answer better be, YES! In today’s world, the best sales and marketing professionals are thought leaders who generate and share new ideas. Today’s buyer, whether it is...

Content Marketing

Three Ways to Make Your Content More Noticeable

We all hate to be ignored in the internet realm. The trouble is that there is just so much out there, it’s hard to stand out. This is especially true of our content. I mean, we’re not just putting stuff...

Content Marketing

Visual Social Media is the New Black

Everyone has a little bit of black in his or her closet. From the little black dress to your go-to black slacks, the color is classic and always ready to go. What if I told you that when it comes...

Content Marketing

New Website Profile: Winsford at the Park

Winsford at the Park gives home buyers an opportunity to find elegant town homes in an ideal location within Research Triangle Park in Durham, NC. Its new website makes it even easier for prospective customers to access the information they...

Content Marketing

Getting Started with a Social Media Posting Schedule

Social media is one of those things that you know you SHOULD have–but it seems like such a chore. As someone who is on a LOT of social media channels, I can understand where you’re coming from. It does get...

Content Marketing

How to Tell A Story With Your Brand

A lot of customers come to me with the same question: how can I grow my business? The truth is that this question, and its corresponding answer, are complicated. There are so many avenues a person can take to grow...

Content Marketing

Instagram Marketing Tips for Realtors

Can I just start out by saying that I love Instagram? If you aren’t already following me, I can be found right here. Of course, Instagram isn’t just great for personal use–it can also be a great tool for businesses....

Content Marketing

How to Write Social Media Headlines That Drive Traffic

Headlines are the most important part of your social media activity. Without headlines, businesses have no way of capturing the attention of online users. Compelling headlines lead to increased engagement and better marketing results. Click To Tweet In addition, most...

Book Release

FANtastic Selling–the Companion Book to FANtastic Marketing

It’s hard to get enough of a good thing. You may remember that back on Halloween, I released my brand new book, FANtastic Marketing. The reviews came fast and furious–and they were, well, fantastic! Readers loved the information I put...

Content Marketing

When to Use JPEG, GIF, & PNG File Types for Online Marketing

Images are essential to website design and online marketing. But not all image file types are created equally. Knowing when to use JPEG, GIF, and PNG file types helps you maintain the quality of your images without sacrificing image file...

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FANtastic Selling

4 Tricks To Sell To Affluents

Move-up buyers can be a tricky sell. Not only are they spending more money—with which may come more demands—but they also have high expectations for you, the person selling them the home! Consider that affluent buyers know exactly what they...

Advertising

FANtastic Marketing Don’t: The Victoria’s Secret Fashion Show

Are you a business owner? Then you probably have goals in mind when it comes to your organization. Goals that go a little something like this: Discover which marketing trends and tactics will give me the biggest ROI Grow my...

Content Marketing

Posting To Social Media With Purpose

Here’s some good news: You do not need to participate on every available social media channel to be successful with it as a sales strategy. WOW, that is probably a huge relief, right? That being said, if you enjoy social...


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