For years, we have started off the first of January as hopeful visionaries with a boastful list of goals to accomplish in the next 365 days. Yet, for years, we have also let the ball drop long before midnight of...
The Season of Giving is Here to Stay Whether it’s caring for potential buyers, managing crews, or ensuring the highest quality in our homes, we are so invested in profitability and financial success that we often lose focus of the...
It’s time for Meredith’s Metrics! The segment where we talk numbers and what to make of them! At Meredith Communications, we want you to be able to plan, not panic. Our mission is to provide you with the digital marketing...
Our theme for the November Town Hall was “Building Community is Good Business,” and our featured guest was none other than Jim Allen, President of The Jim Allen Group. Known affectionately as JAG, The Jim Allen Group has over 100...
Each month at Builder Town Hall, we are fortunate to be joined by distinguished professionals from across the industry to learn more about how we can forge a path to greatness. This past month, we were joined by the President...
At its root, the sales process is about human experience. It requires adaptability, flexibility, and insight. The industry’s top new home sales professionals are masters at creating meaningful, lasting connections with people so they can help them find their ideal...
Football season is back, and so is Meredith’s Metrics! At Meredith Communications, we actively engage with approximately 60 – 65 home builder websites per month to compile a comprehensive analysis of website data and digital marketing analytics from across the...
As we continue to dive into the world of MarTech, we took this past Builder Town Hall to discuss how and why to smoothly implement new technology into your business. Jennifer Walsh of Pacific Lifestyle Homes and Garrette Custom Homes...
In continuation of our discussion of MarTech, we had the pleasure of sitting down with real estate agent and broker for Celebrity Custom Homes, Kalee Davis at this month’s Builder Town Hall to discuss the importance of implementing Martech into...
Welcome back to Meredith’s Metrics: the segment where we talk digital marketing numbers and what to make of them! We will take a look at the analytics for this month from an extensive collection of 70-100 builder websites that we...

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When we started Builder Town Hall back in 2020, it was an emergency meeting for an industry in crisis. What began as a “temporary” Zoom call to steady the ship during COVID turned into a five-year livestream series, 72 episodes...
If you’ve been feeling like your paid social ads are doing “fine” but not FANtastic, Meta’s Advantage+ Creative might just become your new best friend. We use it on a number of our builder accounts, and, no surprise, it’s delivering...
At the October Builder Town Hall, we got real about Reels—those short-form videos that dominate Instagram, TikTok, YouTube Shorts, and now even Google search results. What was once optional is now essential. If your marketing strategy doesn’t include short-form video,...
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