Case Study
Winsford at the Park
Winsford at the Park
Winsford at the Park is a elegant town home community located in Durham, NC near the Research Triangle also known as RTP. Built by JordanBuilt Homes, with sales and marketing by The Jim Allen Group, Winsford at the Park offers four spacious floor plans with comfortable living spaces and luxuries features.
The Jim Allen Group hired Meredith Communications to develop an online brand for Winsford at the Park utilizing the newly completed logo and home design renderings. The website features floor plan renderings, a custom IDX feed for available homes, an interactive site plan, and a builder’s story.
Meredith Communications utilized the style and color palette of the newly developed logo to create an online brand for the community. The brand is in keeping with the community’s target market of single and/or married, professionals, first-time home buyers. The site is designed to give a detailed overview of the community to inspire potential buyers to visit in person.
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