Case Study

Winsford at the Park

New Town Home Community Needs Website


Who

Winsford at the Park is a elegant town home community located in Durham, NC near the Research Triangle also known as RTP. Built by JordanBuilt Homes, with sales and marketing by The Jim Allen Group, Winsford at the Park offers four spacious floor plans with comfortable living spaces and luxuries features.

What

The Jim Allen Group hired Meredith Communications to develop an online brand for Winsford at the Park utilizing the newly completed logo and home design renderings. The website features floor plan renderings, a custom IDX feed for available homes, an interactive site plan, and a builder’s story.

Did

Meredith Communications utilized the style and color palette of the newly developed logo to create an online brand for the community. The brand is in keeping with the community’s target market of single and/or married, professionals, first-time home buyers. The site is designed to give a detailed overview of the community to inspire potential buyers to visit in person.

Solutions Delivered

  • Responsive Web Design
  • Custom WordPress CMS
  • Custom HomeBuilder Feed
  • Social Media Marketing
  • Search Engine Optimization

Other Success Stories

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Insights

Digital Marketing

2018 International Builders’ Show Encore Webinar Series

The Best of the Best Programs From the 2018 IBS Meredith just presented at the 2018 International Builders’ Show (IBS) in Orlando! It’s the largest annual light construction show in the world. This year they welcomed over 60,000 registrants. There were more...

Small Business Marketing

Guest Post | Simplifying Your Sales and Marketing

Thanks to Mollie Elkman from Group Two for filming this wonderful guest blog! Group Two is known as “THE Ad Agency For Home Builders” and we couldn’t agree more. We’ve had the chance to partner with Group Two and it’s always...

#WhatWeDo

Toolbox Tuesday | What is Event Tracking in Google Analytics?

Having an engaging website with interactive floor plans and great videos that show off your homes is only one part of selling homes. Another aspect is understanding where your website views are coming from and how prospective buyers are engaging...


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8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246