Case Study
Winsford at the Park
Winsford at the Park
Winsford at the Park is a elegant town home community located in Durham, NC near the Research Triangle also known as RTP. Built by JordanBuilt Homes, with sales and marketing by The Jim Allen Group, Winsford at the Park offers four spacious floor plans with comfortable living spaces and luxuries features.
The Jim Allen Group hired Meredith Communications to develop an online brand for Winsford at the Park utilizing the newly completed logo and home design renderings. The website features floor plan renderings, a custom IDX feed for available homes, an interactive site plan, and a builder’s story.
Meredith Communications utilized the style and color palette of the newly developed logo to create an online brand for the community. The brand is in keeping with the community’s target market of single and/or married, professionals, first-time home buyers. The site is designed to give a detailed overview of the community to inspire potential buyers to visit in person.
Housing Design Matters is a residential design service for builders. The company’s professional staff works with home builders to provide unique floor plans, high-quality working drawings, color selection, design workshops and more. HDM provides top-notch expertise to help home builders be the best that they can be. Recently, Meredith Communications...
Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important to deliver this information through content including...
Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily tire from hearing the same corporate rhetoric...
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