Case Study

Winsford at the Park

New Town Home Community Needs Website


Who

Winsford at the Park is a elegant town home community located in Durham, NC near the Research Triangle also known as RTP. Built by JordanBuilt Homes, with sales and marketing by The Jim Allen Group, Winsford at the Park offers four spacious floor plans with comfortable living spaces and luxuries features.

What

The Jim Allen Group hired Meredith Communications to develop an online brand for Winsford at the Park utilizing the newly completed logo and home design renderings. The website features floor plan renderings, a custom IDX feed for available homes, an interactive site plan, and a builder’s story.

Did

Meredith Communications utilized the style and color palette of the newly developed logo to create an online brand for the community. The brand is in keeping with the community’s target market of single and/or married, professionals, first-time home buyers. The site is designed to give a detailed overview of the community to inspire potential buyers to visit in person.

Solutions Delivered

  • Responsive Web Design
  • Custom WordPress CMS
  • Custom HomeBuilder Feed
  • Social Media Marketing
  • Search Engine Optimization

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Insights

Analytics

Major Changes To Google Ads Impact New Home Marketing

On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against certain population segments and be more inclusive....

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Gearing up for the HBGS

Meredith Communications is excited about our upcoming Home Builder Growth Summit (HBGS). This event would not be possible without our valued sponsors. In last week’s blog post, we recognized our Presenting Partner Sponsors.  This week we want to highlight our...

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Registration is Open for the Home Builder Growth Summit

Registration is now open for the Home Builder Growth Summit (HBGS)! The HBGS is a 1-day virtual summit on November 10, 2020, hosted by Meredith Communications, a digital marketing and sales strategy agency in Raleigh, NC. Thank you to our...


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