Case Study
Level Homes
Level Homes
Level Homes, also known as Level Construction and Development, was established in 2000 to bring high-quality homes and neighborhoods to Baton Rouge, Louisiana and other leading Louisiana markets. Headquartered in Baton Rouge, Level Homes was founded by a visionary real estate developer, Todd Waguespack. Level Homes expanded to the Raleigh – Durham area of North Carolina in 2013, with homesites and well-located neighborhoods in the economically resilient Research Triangle Park region.
This is the second website Level Homes has built and developed with Meredith Communications. Level Homes has grown considerably since the launch of the first website. The goal of the website project was to add new sub-market pages to the website while keeping the navigation simple and efficient.
We added sub-market functionality to our proprietary Home Builder Content Management System (CMS). Now, Level can create as many sub-markets with an area or region so the site can easily grow as they launch new markets. The sub-market pages also allow the Meredith Communications’ team optimize each market individually for google search. The overall website design was cleaned up and streamlined from the first iteration and graphics and functionality for an Online Sales Counselor was added to the Raleigh market.
They say a picture is worth a thousand words. Well, a video says even more words than that! That’s because videos, similarly to pictures, gives potential customers a visual—and humans are visual creatures. But they often have more pull than...
As a sales professional, what you present to your customers is important. That’s why you have a marketing plan that includes social media and advertising. But your plan should also include customer conversations. How do you talk to potential buyers?...
The way a home looks, both on the inside and outside, is obviously a major factor when deciding to purchase a home. Is the kitchen big enough? Are there enough bedrooms? Is there an open floor plan? But do you...
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