Case Study
Level Homes
Level Homes
Level Homes, also known as Level Construction and Development, was established in 2000 to bring high-quality homes and neighborhoods to Baton Rouge, Louisiana and other leading Louisiana markets. Headquartered in Baton Rouge, Level Homes was founded by a visionary real estate developer, Todd Waguespack. Level Homes expanded to the Raleigh – Durham area of North Carolina in 2013, with homesites and well-located neighborhoods in the economically resilient Research Triangle Park region.
This is the second website Level Homes has built and developed with Meredith Communications. Level Homes has grown considerably since the launch of the first website. The goal of the website project was to add new sub-market pages to the website while keeping the navigation simple and efficient.
We added sub-market functionality to our proprietary Home Builder Content Management System (CMS). Now, Level can create as many sub-markets with an area or region so the site can easily grow as they launch new markets. The sub-market pages also allow the Meredith Communications’ team optimize each market individually for google search. The overall website design was cleaned up and streamlined from the first iteration and graphics and functionality for an Online Sales Counselor was added to the Raleigh market.
When you’re in the business of homebuilding, the land procurement and home construction side of the business often takes precedence. Creating beautiful new homes takes a lot of hard work, after all! And ensuring that all of the details are...
Have you ever considered that the questions the buyer asks you are clear signals of their phase in the buying journey? We so often fail to listen to the whole question because we want to appear smart, knowledgeable, and savvy....
As a digital marketer, you probably hear the word “keyword” over and over again. So what are they and why should you care? Keywords are necessary when it comes to the findability of your website. That is, they help searchers locate your site based on the words that they type...
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