Case Study

Growing Single-Family Builder Needs More Flexible Website

Who

Level Homes, also known as Level Construction and Development, was established in 2000 to bring high-quality homes and neighborhoods to Baton Rouge, Louisiana and other leading Louisiana markets. Headquartered in Baton Rouge, Level Homes was founded by a visionary real estate developer, Todd Waguespack. Level Homes expanded to the Raleigh – Durham area of North Carolina in 2013, with homesites and well-located neighborhoods in the economically resilient Research Triangle Park region.

Needs

This is the second website Level Homes has built and developed with Meredith Communications. Level Homes has grown considerably since the launch of the first website. The goal of the website project was to add new sub-market pages to the website while keeping the navigation simple and efficient.

What We Did

We added sub-market functionality to our proprietary Home Builder Content Management System (CMS). Now, Level can create as many sub-markets with an area or region so the site can easily grow as they launch new markets. The sub-market pages also allow the Meredith Communications’ team optimize each market individually for google search. The overall website design was cleaned up and streamlined from the first iteration and graphics and functionality for an Online Sales Counselor was added to the Raleigh market.