Case Study

Lake Ashton Resales

Marketing Resale Homes For Active Adult Community


Lake Ashton Resales is the official website offering pre-owned homes for sale in Lake Ashton, a 55+ Florida retirement community located in Lake Wales, FL. Lake Ashton is an active adult resort community that offers a wide range of amenities including a clubhouse, grand ballroom, four-lane bowling center, movie theatre, exercise center, indoor and outdoor pools, two 18-hole privately owned championship golf courses, and so much more!


Lake Ashton Resales need a fresh, mobile-friendly design and easy to use CMS so changes could be made by in-house staff. They also needed to integrate a custom IDX feed of the MLS listings available in the Lake Ashton neighborhood.


Meredith Communications worked closely with Lake Ashton Resales to design a site that complimented the existing Lake Ashton brand. The site features several navigation paths so visitors can easily search, sort, and save resales listings. The user interface is clean and minimalistic so the listings’ photos and details stand out and are easy to read on any device. The staff at Lake Ashton Resales is able to completely maintain and control the website including managing the IDX feed and general content pages.

Solutions Delivered

  • Responsive Design
  • Custom WordPress CMS
  • IDX Home Feed
  • Search Engine Optimization

We have worked with Meredith Communications for over 10 years. Meredith's knowledge of internet marketing and her creative design has enabled us to remain a step ahead of our competition with quality website presentation and positioning. Our most recent redesign and launch of has been a huge success for both lead generation and keeping our current clients up to date and informed.

Ray Moats, Vice President of Sales and Marketing

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