Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

Building Homes for Future Buyers

December 6, 2019

Studies show that millennials are more likely to purchase a home than people in other generations within the next year. Great, you may be thinking. How does this affect me? As it turns out, a whole lot if you’re in the business of home building or real estate! Perhaps the most important takeaway is understanding what future buyers (aka: millennials) are looking for in a new home—and customizing your product to them. The simple truth is that every future buyer will have different wants and needs when it comes to their home. But looking at the general needs for the millennial population is a good place to start when finalizing your home designs. Any idea what most millennials are looking for? What options are feasible? What price point should be considered? What they prefer to be close to?

When building homes for future buyers, start by considering these three things.

Cost

This is a big one. When building homes for the millennial generation, high-end finishes, large square footage, and expensive are not the right direction! As a generation in which many are making less than their parents did at their age, millennials are much less likely to be able to afford an expensive home. And most of them don’t want it! So keep cost in mind when building to this target market. Instead of granite and marble countertops, use ceramic tile, concrete, and quartz. Consider low down payments and affordable mortgage payments. Think open spaces to maximize less square footage.

Pet-Friendly

Millennials like their furry friends so building homes that keep the family pets—especially dogs—in mind is a big selling point. Unlike earlier generations, millennials are more likely to buy a house because they have a dog, not because they have a kid. It’s true! More and more millennials are waiting to have children. So homes that are dog-friendly are ideal. Think big yards and fences, surfaces that are easy-to-clean, storage space for dog food and toys, and even a built-in dog wash station. Millennial dog owners will also likely take the neighborhood into consideration. Is it near a dog park? Are there nearby walking trails? Keep these things in mind as you plan your community to ensure millennials will feel comfortable in their new home with their pets.

Sustainable

This is a BIG one! Millennials are an incredibly waste-conscious, energy-conserving generation. To build homes that are attractive to this demographic, consider details such as solar panels and energy-efficient appliances. Using recycled materials in your construction is also huge. Spaces for vegetable gardens and compost piles, as well as low-water yards, can also attract homebuyers. As for the neighborhood, think of spaces that are close to public transportation or that provide easy ride-sharing and bike paths.

Millennials make up a very different home buying generation than those of generations past. And in order to be successful in selling communities, taking their needs and desires into consideration can only help you! So consider the above three tips as you create new home designs for your upcoming communities.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , , , ,

Categorised in: , ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

FANtastic Selling

Are You Doing These 5 Things To Improve Your Virtual Sales?

Share on FacebookShare on TwitterShare on Linkedin You’re used to closing the sale in person. But sometimes the need arises to close a sale virtually—and when that happens you want to be prepared. Selling virtually is totally different than selling...

Career Advice

Be B.O.L.D.: Sales & Marketing in Uncertain Times

Share on FacebookShare on TwitterShare on Linkedin Putting your expertise out there in uncertain times can feel scary. Which is why you also likely know that it’s the best thing for your business! Being bold with your marketing in uncertain...

Apps

Are You Doing One Of These Real Estate Photo Fails?

Share on FacebookShare on TwitterShare on Linkedin Virtual selling has never been more important than it is right now. And as someone who sells houses, you probably understand the importance of great visuals when it comes to capturing the attention...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019