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Build A Better Presence On Facebook

April 23, 2019

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Let’s face it. You’ve been using Facebook as a marketing tool for years. But your strategy—assuming you have one—hasn’t been evaluated in a while. Listen. This platform isn’t the same as it was ten years ago. In fact, it’s not the same as it was one year ago! So evaluating your social media approach regularly is hugely important. When you don’t, you could be missing out on valuable opportunities to engage fans. Here’s what to consider when you want to build a better presence on Facebook.

Who 

Who is following your Facebook page? How old are they? Are the male or female? Facebook analytics can give you all of this information. And demographics are an important part of any marketing plan. An audience that is primarily female will engage differently than an audience that is primarily male. Likewise, followers that are 18-35 will have different patterns than older audience members. If you have a wide mix of followers, create a strategy that enables you to reach the target members. You can learn more about Facebook Analytics here. 

What 

Do you have video content? Facebook algorithms put a high preference on videos. That means that Facebook will push videos into people’s feeds before other content—like mere words or even posts with photos. So if you haven’t previously created video content for your business, now is a great time to begin. Videos don’t need to be long to draw attention, but they do take time and planning to create. Facebook Live should also be part of your video strategy. While Facebook prioritizes videos, the site will send out alerts to followers when you are broadcasting live. So use Facebook Live to broadcast things like open houses or an exciting home building project in the works—and engage your fans in a whole new way!

When 

Are you posting early and often? Are you scheduling out your posts? Timing is key when establishing a plan for Facebook posts. Your analytics should again be your go-to place when deciding when to post. They’ll show you when your followers are online and most likely to see your posts. For example, if your metrics show that your followers are online at 9 a.m. and at 8 p.m., these are good times to post. Followers will also then know when to expect to see posts from your business. Consistency is key to customers! That being said, the times your followers are online may vary from day to day, so make sure to make adjustments accordingly.  And remember that increasing the number of times you post per day may also help your business make its way into more newsfeeds.

Overall, Facebook is a big part of your marketing plan. Keeping tabs on your audience, refining what you’re posting, and taking timing into consideration will help you build a better Facebook presence. Need help with social media? Contact the experts at Meredith Communications!

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