Our Blog

Sign up today for our weekly email packed with tips, tools, trends, and tactics to TRANSFORM your 2020!

    Build A Better Presence On Facebook

    April 23, 2019

    Facebook likes

    Let’s face it. You’ve been using Facebook as a marketing tool for years. But your strategy—assuming you have one—hasn’t been evaluated in a while. Listen. This platform isn’t the same as it was ten years ago. In fact, it’s not the same as it was one year ago! So evaluating your social media approach regularly is hugely important. When you don’t, you could be missing out on valuable opportunities to engage fans. Here’s what to consider when you want to build a better presence on Facebook.


    Who is following your Facebook page? How old are they? Are the male or female? Facebook analytics can give you all of this information. And demographics are an important part of any marketing plan. An audience that is primarily female will engage differently than an audience that is primarily male. Likewise, followers that are 18-35 will have different patterns than older audience members. If you have a wide mix of followers, create a strategy that enables you to reach the target members. You can learn more about Facebook Analytics here. 


    Do you have video content? Facebook algorithms put a high preference on videos. That means that Facebook will push videos into people’s feeds before other content—like mere words or even posts with photos. So if you haven’t previously created video content for your business, now is a great time to begin. Videos don’t need to be long to draw attention, but they do take time and planning to create. Facebook Live should also be part of your video strategy. While Facebook prioritizes videos, the site will send out alerts to followers when you are broadcasting live. So use Facebook Live to broadcast things like open houses or an exciting home building project in the works—and engage your fans in a whole new way!


    Are you posting early and often? Are you scheduling out your posts? Timing is key when establishing a plan for Facebook posts. Your analytics should again be your go-to place when deciding when to post. They’ll show you when your followers are online and most likely to see your posts. For example, if your metrics show that your followers are online at 9 a.m. and at 8 p.m., these are good times to post. Followers will also then know when to expect to see posts from your business. Consistency is key to customers! That being said, the times your followers are online may vary from day to day, so make sure to make adjustments accordingly.  And remember that increasing the number of times you post per day may also help your business make its way into more newsfeeds.

    Overall, Facebook is a big part of your marketing plan. Keeping tabs on your audience, refining what you’re posting, and taking timing into consideration will help you build a better Facebook presence. Need help with social media? Contact the experts at Meredith Communications!

    Leave a Reply

    Your email address will not be published. Required fields are marked *

    Tags: , , ,

    Categorised in: ,

    Want us to get started working for you?

    Call 866-227-9769

    Contact Us


    Home Builder Growth Summit

    Six Lessons Learned From Hosting a FANtastic Virtual Event – Part I

    Share on FacebookShare on TwitterShare on Linkedin   We hosted a Home Builder Growth Virtual Summit in November, all online, specifically to help home builders who are looking for ideas, support, and solutions during the COVID economy. Because this style...


    Introducing the New Google Analytics

    Share on FacebookShare on TwitterShare on Linkedin Small businesses around the world use Google Analytics to measure and analyze website performance. Google Analytics has helped countless business owners refine website content, measure conversions, and scrutinize marketing channel performance. On October...


    Major Changes To Google Ads Impact New Home Marketing

    Share on FacebookShare on TwitterShare on Linkedin On October 19, 2020, Google implemented major changes to the Google Ad platform for advertisers in the housing industry. The new restrictions placed on audience targeting criteria are designed to prevent biases against...


    Subscribe to receive updates about our products and services:

    Contact Us

    8311 Brier Creek Parkway
    Suite 105, PMB 428
    Raleigh, NC 27617

    Phone: 866-227-9769
    Fax: 321-226-0246

    Privacy Policy | Copyright 2020

    Get Whova Home Builder Growth Summit

    Summit Ticket Registration


    You’ll love our weekly email packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: