Brighton Homes Launches New Home Builder WebsiteAugust 26, 2015
Brighton Homes has been designing and building energy efficient homes in Boise ID for more than two decades. As the premier home builder serving Meridian, Eagle and Boise, Brighton specializes in building beautifully designed new homes in many popular family-friendly neighborhoods. We recently created a new custom responsive design for their website that makes it easier for home buyers to view and navigate from their smartphones and tablets.
The highlight of the new website is the panoramic, visually appealing photos of Brighton’s homes and communities. Web visitors can scroll down the home page to learn more about the home builder and their new home communities. As they scroll, our “sticky” navigation menu stays at the top, making it easy for visitors to go to another part of the website to learn more about the company, choose a floor plan or check out the photo gallery, which features stunning pictures of Brighton home exteriors, interiors, kitchens and bathrooms.
Call-to-action graphics are prominently displayed above the menu bar at the top of the website, encouraging visitors to contact Brighton via phone or email through a contact form on the Contact Us page. We also integrated Brighton’s social media accounts, featuring links to their Facebook, Pinterest and Houzz profiles above the menu bar, so a visitor can access them anywhere on the website.
The website includes a blog that provides home buyers with tips on interior design and new home maintenance. Prospective home buyers can read about the latest developments from Brighton Homes, such as the Houzz design and customer service awards it has received, and its recognition as 2015 EnergyStar Partner of the Year for a second year in a row. We also provided the company with a custom content management system that allows them to easily manage content in-house.
Brighton has also commissioned us to update their corporate website, as well as all of their community websites. The new responsive websites should give prospective home buyers the assurance they need that Brighton Homes is a highly experienced green home builder, resulting in more leads and sales!
If you’d like to reach more home buyers with a home builder website that’s easily viewable on mobile devices, contact Meredith Communications for a free consultation today.