Chat with us, powered by LiveChat

Our Blog

Blogging for Homebuilders (Part 1)

March 12, 2009

Written by Meredith Oliver

I am teaching a web seminar today on blogging for the members of our Insight into On-Site & On-Line Academy. Many of the member’s of the Academy are Online Sales Counselors for homebuilders who specialize in managing the builder’s Web marketing and converting the eLeads from the Web site into eSales. With the explosion of social media in the last few months, it is critical that Online Sales Counselors get up to speed on the business of blogging.

You may not realize how big blogging is these days.

  • Blogging has gone main stream. Blogging isn’t just for extreme political junkies or social causes anymore. It is an excellent way to get your marketing message out and has many potential uses from personal, to professional, to corporate, to hobby, to awareness, just to name a few. To get a feel for the great variety of blogs in the blogsphere, go to blogsearch.google.com and conduct a search. There are millions!
  • Blogging has many benefits. The written message your blog communicates is just one of the many benefits of blogging. Blogs are often ranked higher in the search engines than corporate Web sites so they will increase your online visibility and drive traffic to your corporate Web site.  Blogs by nature develop a unique relationship with the followers and that can be a particularly useful tool for Online Sales Counselors. There aren’t many homebuilders who are regularly blogging yet so blogging offers differentiation and a competitive advantage (much the way Web sites did 10 years ago). Of course with more online visibility and traffic on your site, blogging can increase your eLead requests. Finally, writing consistent blog posts generates online content that can be re-used in other online marketing activies like eNewsletters and Web site content.

Tips on writing for blogs:

  • Write conversationally. Write like you talk. No corporate speak.
  • Even though you are conversational, be professional if the blog is for professional use. No embarrassing photos or videos, please! Remember, once a post is in the blogosphere the whole world can see it.
  • Spell check and preview each post. Read thoroughly as a draft before you publish.
  • Select your categories and tags carefully.
  • Bold search engine keyword phrases and link back to your Web site.
  • Don’t blatantly sell yourself, your company, products or services. Add value and interest for the reader.
  • Ask for participation and comments. Pose questions and encourage people to write you back.

I am looking forward to teaching the Web seminar on blogging and everyone gets a lot out of it. If you have best practice tips on blogging, please comment below and share! We would love to hear from you.

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Advertising

Paid Searches: How They Work And Why You Should Care

Share on FacebookShare on TwitterShare on Linkedin Which is better, SEO or Paid Search? This is a question asked over and over by our clients. And the answer is simple: It really depends on your goals. If you want a...

Content Marketing

Don’t Get Bored—Get Marketing!

Share on FacebookShare on TwitterShare on Linkedin There’s a trap at work you’ve probably fallen into before: “I don’t have anything to do.” That’s usually about the time you check out your social media feed or drift off into a...

Home Builder Marketing & Sales

Use Interactive Floor Plans To Showcase Your Best Features In 2019

Share on FacebookShare on TwitterShare on Linkedin If you’re a home builder you know all about market trends. What buyers want to see changes from year to year. And only fifteen years ago, potential buyers had to drive to model...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019