Chat with us, powered by LiveChat

Our Blog

Are You Making These Email Marketing Mistakes?

July 13, 2011

For all the attention being paid to social media these days, you might think email isn’t worth pursuing as a marketing strategy. But a recent study by SocialMediaExaminer.com found that nearly 2 in 3 marketers (64%) plan on increasing their email marketing effortsin the near future. 

Email has proven time and again to be an effective way to nurture leads and generate sales from new and existing customers.  However, the success of your email marketing program depends on your ability to avoid making these common mistakes:  

1. Not having permission – Cold-calling over the telephone may be an effective sales strategy, but it’s less likely to be effective via email. Most of our email inboxes are filled with spam, so if you haven’t received permission from your prospect to send them email, it’s very likely your message will end up in their spam folder, or simply be deleted.  

2. Infrequent, inconsistent contact – Your email marketing campaign will be more successful when you set up a regular schedule of mailings. If your prospects and customers receive quality information from you in a timely manner, they will be more inclined to do business with you. If you don’t stay in touch with a prospect who has given you permission to contact them, they may not remember who you are when you finally do get in touch – greatly hurting your chances of making a sale.  

3. Sending with a personal reply-to address – If you use your Gmail or other personal email account, it’s not only unprofessional, but very likely that your message will be treated as spam. Make sure you use a company domain as the return address.  

4. Not testing your messages – Before you send a newsletter or other email marketing message to your prospects, send a test message to yourself or another staff member first to check for typographical errors.  

5. No “call to action” – A good sales person knows that if they don’t ASK for the sale, they won’t MAKE the sale. So, include a call to action in your emails – whether it’s asking a prospect to download a report, visit your website or “like” your Facebook page – just get them to DO something. By tracking those clicks with analytical software, you’ll be able to know how interested they are in your content.  That information enables you to tailor your future content and ultimately, make the sale. 

Tags: , , , , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Home Builder Marketing & Sales

Tools to Identify Buyer Trends

Share on FacebookShare on TwitterShare on Linkedin Identifying buyer trends is key to creating a successful home building business. Because the last thing you want is to provide houses that aren’t meeting the needs of the current market. Why? In...

Digital Marketing

7 Incredibly Useful Tactics to Build Engagement Through Email Marketing

Share on FacebookShare on TwitterShare on Linkedin You spend a lot of time on your email marketing. So it can be incredibly frustrating when your engagement numbers don’t meet your expectations. Been there, done that—got the t-shirt! But if you...

Digital Marketing

Prepare Your Holiday Marketing With These Five Tips

Share on FacebookShare on TwitterShare on Linkedin Who doesn’t love the holidays? It’s the time of year to spend time with family and friends, and even to throw festivities! As a homebuilder, the holidays are also the perfect time to...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019