Chat with us, powered by LiveChat

Our Blog

How Multi-Channel Marketing Increases Your FAN Factor

January 3, 2017

macbook-apple-imac-computer-39284

“Once your fans become engaged, loyal and utterly rabid about your brand, they start doing the selling and marketing for you.”

This is a beautiful thought, isn’t it? It’s a phrase that I use regularly in my books, my presentations, and even occasionally in my enewsletter. The thought that you could have customers who are so loyal to your business that they do the marketing and selling for you is something many business owners only ever dream about.

Of course, that’s also the hitch in this phrase–it’s a motivating thought…but how do you get there?

Let me start by saying that there is so much noise on the internet these days about how a person can make six figures in a month or how you can make your email sign-ups explode. You get sucked into buying courses or attending webinars and conferences, but you don’t actually learn anything. Thankfully, getting engaged, loyal, and utterly rabid fans isn’t difficult–it just takes time, personalization, and customization.

Some people on the internet would have you believe that you can start making six figures overnight. Maybe someone out there can. Maybe you’ve heard a story of this happening. I’m not saying it’s impossible, I’m just sharing the cold, hard fact that for most of us building that perfect customer base isn’t going to be easy. However, it IS going to be rewarding. How do you build it? There are a lot of different approaches, but I happen to be a fan of the approach I often refer to as The Fan Factor.

The Fan Factor operates differently than does the traditional direct sales pitch. With the conventional approach, the more you try to sell and market directly to your target audience, the more your audience is going to tune you out. What we want is for your audience to come to you–for inbound marketing to take place. I like to use my StichFix example to explain this in greater detail:

I first became aware of StitchFix from sponsored Facebook ads. Then I noticed some of my Facebook friends were raving fans posting photos of fabulous outfits they’d purchased from the service. I resisted signing up for several months but eventually the Facebook retargeting ads, Pinterest pins, and my friends’ raving fan posts wore me down. Now I am a loyal customer and it has transformed the way I shop for clothes.

There were a few things at work before the sale to me took place. Let’s revisit them.

  • You’ll note that I was originally made aware of StichFix through sponsored ads on Facebook–but it didn’t convince me to try it. That’s because while Facebook is a great way to build awareness, few people on Facebook are in “buy” mode when they’re browsing their newsfeeds.
  • By using multi-channel marketing (using more than one marketing resource to capture attention of a specific audience) to showcase services rather than try to sell services, my interest was peaked. For some people, that’s enough to try something. These are the leads you want to nurture into FANS.
  • You’ll notice it wasn’t until I got some WOM (word of mouth) convincing that I actually made the StitchFix plunge.

in today’s over stimulated world without being pushy. The good news is that there are multi-channel marketing solutions available for a variety of budgets, so this is a strategy that any business owner, big or small, can use to their advantage.

Multi-channel marketing is just one method you can use to start building your audience from scratch. Keep in mind that every business–even the really successful ones–probably started out with ZERO fans. While it’s understanding that you want your business to be successful right now, it takes careful planning and unique marketing to get there.

Tags: , , , , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Website Design

Housing Design Matters Website Redesign

Share on FacebookShare on TwitterShare on Linkedin Housing Design Matters is a residential design service for builders. The company’s professional staff works with home builders to provide unique floor plans, high-quality working drawings, color selection, design workshops and more. HDM provides top-notch expertise to help home builders be the best...

Content Marketing

Why Your Content Isn’t Working

Share on FacebookShare on TwitterShare on Linkedin Telling your story and providing information about your products and services is part of every great marketing strategy. Especially when it comes to home building. And in today’s digital world, it’s so important...

Digital Marketing

Showing Fans The Real You

Share on FacebookShare on TwitterShare on Linkedin Do you let your customers get to know the real you? This doesn’t mean giving out the personal details of your private life on Facebook. No, no. Consider instead that your fans easily...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

Privacy Policy | Copyright 2019

IF YOU ENJOYED THIS POST...

You’ll love my newsletter packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: