Our Blog

Trust Breakers and FANtastic Selling

March 7, 2017

What makes you want to give your money to someone?

I’ll give you a moment.

Keep thinking…

Did the word “trust” come to mind?

Here’s the cold, hard truth: trust=sales. While this certainly isn’t new information, it’s definitely not something that we often think about when we’re trying to make a sale.

Put yourself in the shoes of a customer…

A lack of trust is why you walk off a car lot when the salesperson makes you feel pressured. A lack of trust is why you question your friend, not the sales associate, about that pair of jeans you squeezed yourself into.

Is this what I want? Does this look good on me? Is this the right choice?

The fact of the matter is that if we can’t trust someone to be honest with us, we’re not going to give him or her our money. But what does this mean to you the salesperson, the entrepreneur, or the business owner? Here’s an excerpt from my upcoming book, FANtastic Selling, which covers this important question.

“It means that competence, the act of doing your job and doing it well, is not enough for your fans. Competence is expected. Competence does not add value to your offering. It is considered the price of doing business. What matters more than competence is your credibility. Your intentions, the reason why you are in business, and how you conduct yourself with customers are as important as performing the basic functions of your job.

If your fans do not believe that you are acting in their best interest, they don’t care how good a job you do. The jig is up. If your company, your product, and your performance is not trustworthy, authentic, and sincere, it is only a matter of time before you will be out of business.”

What do people consider trust breakers? How can you avoid the trust breaker pitfalls? Find out when you download my new book, FANtastic Selling, which will be released on March 15, 2017. Pre-order your copy now.

Tags: , , , , ,

Categorised in: ,

Want us to get started working for you?

Call 866-227-9769
or

Contact Us

Insights

Technology

GeoFencing – What Is It and How Does It Work?

Share on FacebookShare on TwitterShare on Google+Share on Linkedin One of the latest technologies to enhance marketing is known as geofencing. This type of technology allows businesses to target a specific geographic area to market digitally. Marketing specialists can then...

Thoughtful Thursdays

5 Easy Things Any Salesperson Can Do to Generate Leads

Share on FacebookShare on TwitterShare on Google+Share on Linkedin This week on the blog we’re featuring Kimberly Mackey from New Homes Solutions Consulting. She’s discussing five easy things any salesperson can do to generate leads. Did you know you’re more likely...

Website Wednesdays

Website Wednesdays | Content Management Systems

Share on FacebookShare on TwitterShare on Google+Share on Linkedin It’s time for another Website Wednesday! Meredith hosts a Facebook Live most Wednesdays at 1pm Eastern here. This week she’s discussing Content Management Systems. How easy is it for your to...


Newsletter

Subscribe to receive updates about our products and services:

Contact Us

8311 Brier Creek Parkway
Suite 105, PMB 428
Raleigh, NC 27617

Phone: 866-227-9769
Fax: 321-226-0246

IF YOU ENJOYED THIS POST...

You’ll love my newsletter packed with tips, how-to’s, and strategies to drive more traffic, leads, and sales to grow your business, plus: