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New Website Profile: Winsford at the Park

April 11, 2017

Winsford at the Park gives home buyers an opportunity to find elegant town homes in an ideal location within Research Triangle Park in Durham, NC. Its new website makes it even easier for prospective customers to access the information they need to purchase new homes built by award-winning JordanBuilt Signature Homes.

The new interactive website is a result of a partnership between Meredith Communications and The Jim Allen Group Coldwell Banker HPW, which includes 38 real estate professionals with a combined experience of over 500 years. The website represents their combined vision to provide the information and advice that home buyers need to take advantage of new real estate opportunities.

Meredith Communications specializes in creating home builder websites that drive more onsite traffic, convert more online visitors to leads and more internet leads to sales. The new Winsford at the Park website was designed to highlight JordanBuilt’s spacious floor plans, community features and available homes for sale.

The new website helps online users learn about the community and its surroundings. Floor and site plans make it easy to see the many options that are available inside the homes and in the community. The home page includes a video and photo slideshow that demonstrates the benefits that these town homes provide home buyers. It also includes a well-designed sign-up form so prospects can receive updates on any events or promotions.

Optimizing the user experience through a clean and intuitive design lets JordanBuilt Homes provide the information that users need most to help them make a buying decision. Winsford at the Park’s new website clearly articulates its brand message, improves its rankings in search engines, and is responsive to mobile users.

The website includes bold red call-to-action buttons such as “Request Showing” which causes a pop-up contact form to appear that connects to the Jim Allen Group of listing agents. This is a powerful lead-generation tool that allows the company to build ongoing relationships that lead to increased sales.

Meredith Communications serves today’s home builders by creating websites that support all of their business objectives. To learn more about how a new website design can help grow your business, contact Meredith Communications and schedule your free consultation.

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