New Website Profile: Keystone Homes of ArizonaJune 6, 2017
Reaching your ideal customers can be harder than ever before. With so many ways to deliver marketing messages, it’s not always clear what works in marketing for today’s custom home builders.
Keystone Homes has a new website that overcomes these challenges. They’re a family-owned home design and construction business with more than 45 years of combined industry experience.
Their previous website failed to highlight its available homes, plans, and communities. It was difficult for Keystone’s team to update, which limited their ability to optimize it for users and search engines.
Keystone Homes needed a new website that demonstrates the value of its services while achieving its business goals. They came to Meredith Communications for help.
Meredith Communications designed a new website that reflects Keystone Homes’ high standards for home design, construction, and customer service.
These and other qualities have made the company a leading provider of new homes in Phoenix, AZ and its surrounding areas. Keystone Homes has built partnerships with renowned architects and uses innovative designs and floor plans.
Highlighting these features was essential in the new website design. The site’s layout and content translate the company’s core mission: Provide quality homes with innovative designs that are tailored to each buyer.
The new website was built using WordPress and features the custom Meredith Communications Home Builder CMS plugin. This creates an optimized website that serves the needs of prospective customers and makes it easy for the Keystone Homes team to update over time.
An easy-to-use navigation and a clean design helps site visitors quickly find the information they need. The site’s pages highlight the homes that are available, communities, home designs, and company information.
Vivid photographs are featured throughout the website to demonstrate all of the benefits of buying a home from Keystone Homes. The home page includes a video that further supports the brand’s message and makes the website interactive and engaging.
The new website for Keystone Homes is designed to generate new leads that can be converted into customers. A clearly identified opt-in form lets visitors sign up for email updates. This helps the company identify qualified prospects while providing users with additional resources that address their home needs.
Social media buttons direct users to the company’s Facebook community pages, which supports their branding and enhances the relationships they build with their existing and future customers.
The new website designed by Meredith Communications is an extension of the benefits, flexibility, and customized home solutions that Keystone Homes provides.
The right website design can boost the performance of your home design and construction and business. Taking the time to determine your marketing, branding, and customer service goals are the first steps in building a website that works for your business.
Contact Meredith Communications to learn more about how to design a website that achieves measurable results, provides more value to your customers, and positions you for lasting online success.