Written specifically for the new home building and residential real estate industry, Click Power is a comprehensive, digital marketing how-to guide that will help you sell more homes and make more money. Learn how-to develop a WOW website, how to expand your digital footprint with search engine optimization and social media, and how to convert more online leads to sales. In Click Power, home building industry expert and digital marketing guru Meredith Oliver, guides you step-by-step through the sometimes overwhelming maze of web marketing and shows you how to optimize your potential online. The book explains the necessary tools of the trade, and gives you the building blocks for success in areas such as:
Search Engine Optimization
Paid Search Marketing
Internet Lead Generation & Conversion
Online Sales Counselors
If you want to sell more homes and grow your business, Click Power is the answer. Click Power is one of the best-selling books every year at the National Association of Home Builders International Builders Show. It is the ultimate go-to guide for home builders who want to drive more traffic, leads, and sales with Internet marketing.
They say a picture is worth a thousand words. Well, a video says even more words than that! That’s because videos, similarly to pictures, gives potential customers a visual—and humans are visual creatures. But they often have more pull than...
As a sales professional, what you present to your customers is important. That’s why you have a marketing plan that includes social media and advertising. But your plan should also include customer conversations. How do you talk to potential buyers?...
The way a home looks, both on the inside and outside, is obviously a major factor when deciding to purchase a home. Is the kitchen big enough? Are there enough bedrooms? Is there an open floor plan? But do you...