The Fan Factor at Work: FANtastic SellingMarch 14, 2017
“Once your fans become engaged, loyal, and utterly rabid about you, they start doing the selling and marketing for you.”
This is a quote from my new book, FANtastic Selling, which will be released tomorrow, March 15, 2017. Of course, this isn’t really something new–it’s something that I have expressed to a lot of people through a lot of talks over the years. Nonetheless, I continue to come across people who aren’t aware of this. At the very core of selling is one simple truth: selling is a matter of trust. When your fans trust you, they love you–and they want everything you can offer them.
Here’s an excerpt from my new book, FANtastic Selling, which speaks to the “Fan Factor” phenomenon.
“The Fan Factor is at work when your fans start posting rave reviews about working with you throughout the sales process. The Fan Factor is at work when your fans refer other fans via word- of-mouth and word-of-mouse on social media. The Fan Factor is at work when your fans repeat your personal brand message back to you as a verb. You know you are a FANtastic salesperson when you connect so strongly with your fans that the fans do the selling and marketing for you.
I’m willing to bet there is something or someone you drop everything to hear, read or learn more about. From cooking to comic books, music to movies, dogs to decorating, sports to soap operas; everyone is a fan of something. If you tap into your own fan behaviors you can learn a lot about The Fan Factor.”
Do you want to learn more about the tools at your disposal that can help make you FANtastic at sales? Are you curious to find out how you can make your fans fall in love with your offerings?
Pre-order FANtastic Sales today and find out for yourself on March 15!